A display of cultural Heritage

Today’s post is all about Aisha Othman Mustapha, a Nigerian based perfumer that started her business ‘Ayush’s incense’ back in February 2016, and ever since it has been booming.

In this interview, Aisha gave out advice for aspiring perfumers and some tips on how to maintain a healthy, glowing skin.

You can follow her journey on Instagram http://instagram.com/ayushsincense

Hello Aisha, can you tell us a little about yourself?

My name is Aisha Othman Mustapha. I am a university graduate, a wife and mother, from Borno state, Nigeria. Although I currently reside with my family in the nation’s capital, Abuja.

Tell us about your business; the types of perfume,incense and body scrub you make?
‘Ayush’s incense’ Produces locally made incense known as ‘turaren wuta’, cologne which is known as ‘humurah’ and body scrub. These are commonly used by people from my home town (Borno).

My incense blend consist of various naturally scented woods and oil perfumes such as; sandalwood, camwood, musk and the likes. I also blend body scrub using various ingredients that are packed with skin loving properties such as; turmeric, dilke camwood and many more. My scrubs are gentle yet effective in exfoliating the skin, leaving it looking fresh and radiant.

(Some of her cologne, body scrub and incense)

When and why did you become a perfumer?

I started Ayush’s incense back in February,2016. Though it’s something I had in mind to do for quite sometime. I have always wanted to showcase my culture and tradition, and I now get to do it through my incense business.
(Incense called Hawii. looks so yum I wanna eat it)

Did you have to invest a lot of capital, to kick start you business?

No i didn’t.I actually started with a very small capital.Though it required much,but i said to myself “why wait, just start with what you have”

Did you undergo any formal perfumery training, or are you self taught?

I am a self taught perfumer. Over the years I have mastered the art of perfumery through research and trials. And now I get to share it with the public.

How do you balance your business and family life?

I am very good at multitasking besides that, I try to have good time management by ensuring i divide my hours evenly between my family and the business.

Tell us a time when a customer got angry with you and why?

Errmm! to be honest i’ve not had any angry customer so far, i try my best to make my clients happy with my services…

What are the most important skills necessary to succeed in your line of business?

In my opinion,anyone looking to start a business (small or big) should have a plan before carrying out any business activity. Also great marketing skills, and customer service will help take your business to the next level.

What was the biggest compliment you received from a customer?

I get customers saying I will go far in my business. Hearing such comments gives me the motivation to push for greater heights.

What advice do you have for anyone looking to get into the perfume business ?

well a perfume business depends on a person’s perception of scent. You need to be daring, don’t conform to the rules of what scent works together. Play around with them, do lots of trial run and give samples to your friends and family for feedback. Remember the more unique your scent is the more returning customers you will get. So be creative!

Tell us some tips on how to get a healthy glowing skin?

I strongly believe that healthy skin starts from within,and this is why I will advice you to drink at least 6-8 glasses of water a day. This will help flush out toxins from the body. And secondly, exfoliate at least once a week, to help remove dead skin cells.

How do you unwind after a hectic day?

I love to cook and have a long hot bath & maybe read a book.

Thank you very much Aisha for taking the time to do this. We appreciate you xox

There you have it. The most important message to take with you From this interview is; to start pursuing your business with however small capital you have. You will find that investors will take you more seriously…..

As the saying goes “action speaks louder than words”

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